Batiste – Secret Agent

Challenge:

Batiste is a dry shampoo which is a fairly new and revolutionary product for Greek market. Batiste asked DigitalWise to create an activation in Facebook which will engage users and educate about the product and their use

 

Solution:

We designed and developed a Facebook application and we used storytelling techniques. Specifically, through funny stories we asked users to become the key person of the story. Users through these question could understand the advantages of the new products

 

Results:
DigitalWise was responsible also for Media campaign. In particular we performed highly targeted Facebook Ads. More than 100.000 users show the brand and product and more than 2.000 users engaged more than once with the activation