The challenge was to introduce the new product line to consumers. We had to speak to women’s hearts, to remind them the reasons why they are unique, to lift their spirits and boost their confidence. We had to inspire them!
We created a platform where women can upload their very own moment of confidence and invite others to do the same.
Women in Serbia and Romania could upload a photo or video and tell their friends and the rest of the world why they walk tall!
The results of the campaign are astonishing:
- Campaign launched in 2 countries
- More than 2000 subscribed users
- More than 60K visitors
- Engagement Rate: 3,35%