Launch of 2 different product lines in several countries
Increase awareness about of the new product lines, Golden Kiss & In action
Simultaneous launch in 6 countries with small but significant differences in each country


The solution was a global campaign organized in 2 phases, one for each product line. The digital campaign was based on insights concerning young girls, existing and prospective fans of B.U, like the tendency to upload photos on social media. It’s an ever-present trend, and the concept encourages content but attracts more interest because social media is over-saturated with filtered photos and the brand formed a “revolution” for those who don’t want filters anymore!


The results of the campaign are astonishing:

  • Campaign launched in 7 countries
  • More than 30.000 photos uploaded
  • Almost 10% of engagement
  • More than 250.000 visitors