Strep launched new product, Argan. Our challenge was to introduce the new product line to consumers and completely differentiate it from the existing products, Crystal and Sugar. Furthermore our challenge was to create interest for this new product line and lead users to but it.
We designed and developed a microsite, fully responsive for mobile devices and tablets, in which we created characters. Each product line was transformed to a character which had a unique personality. Through storytelling users were able to understand the uniqueness of each product.
The mechanism of the activation was very simple. Users had to answer few ordinary and everyday dilemmas every girl face at some point in her life! Through the answers we were able to understand the type of the girl and propose her the corresponding product line
DigitalWise performed a media plan with highly targeted Facebook Ads. We used Canvas Ad, a new at that time, type of ad. The results were very good. More 3.500 used the application with very low cost per participation. In total the activation had more than 100.000 reach.